Sample 2 - Business Plan Cover Letter Michael Jones, Mike's Bistro 419 East Geraldine Avenue Podunk, IA 54301 (555) 555-5555 11/12/2018 Mrs. Kathy Smith, Podunk Bank and Trust 3012 Highland Street Podunk, IA 54301 Dear Mrs. Smith: Attached to this letter is a plan for my business, Mike's Bistro. WRITING A BUSINESS PLAN . A business plan is also the ‘yardstick’ by which a business owner measures success in Your business plan can look as polished and professional as this sample plan… The home offices in Tintown are an important growing market segment. They serve as a road map for the owners on how to run the hotel. We have to sell our service and support. In personal computers, we support three main lines: In peripherals, accessories and other hardware, we carry a complete line of necessary items from cables to forms to mousepads to... (add relevant information), In service and support, we offer a range of walk-in or depot service, maintenance contracts, and on-site guarantees. By focusing on its strengths, its key customers, and the company's underlying core values, Acme Management Technology will increase sales to more than $10 million in three years, while also improving the gross margin on sales and cash management and working capital. Check out some sample business plans for real estate, mortgage broker, realtor, property management, and similar businesses to get ideas for your own business plan. You have to take your time to research and analyze the industry, as this plan will have a critical say in the success of your business. 1.0 Executive Summary. Business Plan Introduction Example – Introduction of a Business Plan Introduction of a Business Plan. This plan includes this summary, and chapters on the company, products & services, market focus, action plans & forecasts, management team, and financial plan. Definition and Examples. Your business plan can look as polished and professional as this sample plan… Your business plan is the foundation of your business. We must also sell the service and charge for it separately. Quickly Customize. Business Plan Introduction Example. But, this is your opportunity to talk about your business idea and get other people (i.e., lenders and investors) on board. Small business within our market includes virtually any business with a retail, office, professional, or industrial location outside of the home, and fewer than 30 employees. AMT is a 10-year-old computer reseller with sales of $7 million per year, declining margins, and market pressure. MS Word. We need to continue to make sure our volume gives us negotiating strength. 1 What Business Are You In? Earnings (over three years)—$437,411, $366,761, $74,652, The Super Home is our smallest and least expensive, initially positioned by its manufacturer as a home computer. Although the chart titled "Past Financial Performance" shows that we've had healthy growth in sales, it also indicates declining gross margin and declining profits. As you describe your business — or your business concept if you’re just getting started — you want to cover the high points, and you also want to build enthusiasm by conveying that it’s a really great idea. We need to serve our customers with what they need. Introduction to Business. A business plan is a document that helps small business owners determine the viability of their business idea. The small business buyers understand the concept of service and support and are much more likely to pay for it when the offering is clearly stated. A business plan is a written document that gives details on a business idea or venture and present the outlook of the business … Business plan template: This fill-in-the-blank business plan template is in the format preferred by banks and the U.S. Small Business Administration (SBA). AMT is a privately-held C corporation owned in majority by its founder and president, Ralph Jones. As long as you cover the essentials: less is more. . A business plan helps you to: Editable PDF. of Agricultural Economics Browning Endowed Professor of Food Science, Food & Agricultural … You want your business plan to be as attractive and readable as possible. When writing a business introduction letter sample to a new and prospective client you intend to have a professional relationship with, make sure that you target his interests, needs, and desires. To hold costs down as much as possible, we concentrate our purchasing with Hauser, which offers 30-day net terms and overnight shipping from the warehouse in Dayton. Industry Overview. As such, it becomes a guide for creating strategic plans to develop a business or to better manage an existing business. The non-hardware sales increase to about $2 million total in the third year. AMT serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. We need to offer a real alliance that feels personal. For networking, we need to provide better knowledge of cross-platform technologies. BUSINESS PLAN SAMPLE. We will be using local newspaper advertising, radio, and cable TV to launch the initial campaign. Download for free. Michael's Video Service video production business plan executive summary. We can't just market and sell service and support; we must deliver as well. Sales Forecast … (numbers and percentages). For years, we have supported both Windows and Macintosh technology for CPUs, although we've switched vendors many times for the Windows (and previously DOS) lines. Introduction. A business plan is a written description of your business's future. Business plan bonus tips to stand out. It … The first, and most important, is to ... Second, the business plan is a requirement if you are planning to seek loan funds. A SAMPLE BUSINESS PLAN FOR SMALL FOOD BUSINESSES. Starting a restaurant business is a high cost proposition, so the pizzeria business plan will need an in-depth financial section. Mary Bellis covered inventions and inventors for ThoughtCo for 18 years. AMT sells personal computer technology for small business including personal computer hardware, peripherals, networks, software, support, service, and training. We have very good indications that many would rather pay 10 to 20% more for a relationship with a long-term vendor providing back-up and quality service and support, however, they end up in the box-pusher channels because they aren't aware of the alternatives. The only way we can hope to differentiate effectively is to brand the vision of the company as a trusted information technology ally to our clients. It also describes the hotel as a business, its recorded history, as well as its financial projections and information. Tutoring is a craft that is as old as man, from when man passed on the knowledge acquired from making fire, preserving cultures, to modern day classroom learning. Our collaterals have to sell the store and visiting the store, not the specific book or discount pricing. By focusing on its strengths, its key customers, and the company's underlying … Business Plan Example. For software, margins are: (add relevant information). Improve inventory turnover to six turns next year, seven in 2021, and eight in 2022. We sell AMT, not Apple, IBM, Hewlett-Packard, or Compaq, or any of our software brand names. They benefit from national advertising, economies of scale, volume buying, and a general trend toward name-brand loyalty for buying in the channels as well as for products. Let’s begin our summarized airbnb one page business plan sample. Our networking capabilities include... (add relevant information), In software, we sell a complete line of... (add relevant information), In training, we offer... (add relevant information). Maybe you think you don't need a step-by-step guide to writing a great business plan.Maybe you think you don't need a template for writing a business plan. The benefits we sell include many intangibles: confidence, reliability, knowing that somebody will be there to answer questions and help at critical times. Since many of our information applications are mission-critical, we give our clients the confidence that we'll be there when they need us. We find that the larger companies turn to other vendors, but we can sell to departments of larger companies, and we shouldn't give up such leads when we get them. We haven't had much success in selling service contracts. The letter has to be composed while the man is at a serene mindset and it ought to adhere to the truth. Rodney B. Holcomb Associate Professor, Dept. �Y���3�'�R(j��|/�j�P4��E��;=�n�����u��_����⇅�M���B>�n�O�ib(��;|q|�h��5�0B��mm�L�}��7�����-^/�Ak[ݸ������46�y=��z�����?���)_����L��$ X�� C�V�ӁfwE딡G����lCCդ9���#��M7��� ��-m�k�%vڿ)�ѹ^��j��������*�U��}ѵ]�4ö�*?�����]�m�k\��7�s���jI��ʄ����8��4���('���ԭ3A��+U7�����fk�S~����^�~�K�:EB�'y�~���#[�*�����Д�B�$����H���Lg��?�7֨�uc�.���ӝ.7UW�����:c�U��^U�P{���M��Q[L�"�^�(�VMm�\t2�v-)ܖǴ���̲�-�T���|��~���ʆ�? CHAPTER ONE 1.0 INTRODUCTION 1.1 BUSINESS DESCRIPTION. We cannot build the service and support revenue into the price of products. WRITING A BUSINESS PLAN . It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. Margins are squeezed as they compete against chains, in a competition based on price more than on service and support. A similar trend shows for our main-line peripherals, with prices for printers and monitors declining steadily. Just choose a business plan template and download it. Download for free. These are likely to be people in professional services such as graphic artists, writers, and consultants, some accountants—and the occasional lawyer, doctor, or dentist. It’s a crucial document for anyone seeking capital, … As we change strategies, however, we need to change the way we promote ourselves: We'll be developing our core positioning message: "24 Hour On-Site Service—365 Days a Year With No Extra Charges" to differentiate our service from the competition. By Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenck . … There is usually a lot of leakage in ad-hoc purchasing through local chain stores and mail order. Depending on your target audience (banks, investors, business plan competition), a business plan can be as simple or complex as you want it. Become their computer department, not just a vendor. We must remain on top of emerging technologies because this is our bread and butter. Unfortunately, our home office target buyers don't expect to buy from us. We estimate there are 45,000 such businesses in our market area. Chapter one is of introductory chapter. It also provides a forum to share your goals for the business … These tend to be small businesses, owned by people who started them because they liked computers. Introduction. We sell the assurance to small business people that their business will not suffer any information technology disasters or critical downtimes. 5 0 obj Introduction . A hotel business plan contains the goals of the owners, the methods, and the timeframe for accomplishing them. Includes market analysis, strategy, more. The ice cream business is quite lucrative, especially if the right measures are put in place. It generates enough money to merit the owner's paying real attention to the quality of information technology management, meaning that both budget and productivity concerns warrant working with our level of quality service and support. We need to sell the company, not the product. We are also under pressure to improve our understanding of the direct-connect Internet and related communications. Several of our restaurant & food service clients have graciously provided permission for us to share their plans with you. INTRODUCTION There are two main purposes for writing a business plan. By Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenck . Finally, although we have a good command of desktop publishing, we are concerned about improving integrated fax, copier, printer, and voicemail technology into the computer system. If our strategy works, we will have differentiated ourselves sufficiently to avoid competition against these stores. ICE CREAM SHOP BUSINESS PLAN EXAMPLE. <> Offering any dry cleaning home delivery service has to first start with a detailed … Don't bother with copy and paste. You have to take your time to research and analyze the industry, as this plan will have a critical say in the success of your business. Get this complete sample business plan as a free text document. We must differentiate ourselves from the box pushers. Its specifications include: (add information). Its specifications include: (add relevant information), The Power User is our main up-scale line and our most important system for high-end home and small business main workstations, because of (add relevant information) Its key strengths are: (add relevant information) Its specifications include: (add relevant information), The Business Special is an intermediate system, used to fill the gap in positioning. Writing a business plan is an important step in starting or expanding any business. De Kliek Style Studio womens clothing boutique business plan executive summary. Summarize the problem you are solving for customers, your solution, the target market, the founding team, and financial forecast highlights. You only need to follow this pattern while supplying information unique to your business. We will not be able to compete in any effective way with the chains using boxes or products as appliances. Imagine that you’re at your high-school reunion and old classmates ask what you’re up to. the details of a product or service, the market for that product or service, and the management of the business providing that product or service). Your business plan can look as polished and professional as this sample plan… She is known for her independent films and documentaries, including one about Alexander Graham Bell. The largest of these (in percent of ownership) are Frank Dudley, our attorney, and Paul Karots, our public relations consultant. The 30-employee cutoff is arbitrary. It’s also the doorway to your plan—after looking over your executive summary, your target reader is either going to throw your business plan away or keep reading, so you’d better get it just right. Included should be a description of the organization, market research, competitive analysis, sales strategies, capital, and labor requirements and financial data. Either way, a comprehensive business plan is a useful tool that can help you meet your goals. But, if you do need to expand your business plan beyond one page into a more full-fledged plan that includes more details on your company and your target market, you can follow our step-by-step guide for writing a detailed business plan, download our free business plan template, or review any of our more than 500 complete sample business … Other common topics explained in a business plan are leadership and staffing, financing, and a time frame for achieving business goals. %�쏢 An introduction to business plan sample helps you prepare a written explanation of your business purpose, including showing why it's important in the market, what will make it successful, and who will drive its success. We need to effectively compete against the idea that businesses should buy computers as plug-in appliances that don't need ongoing service, support, and training. The list below covers a wide range of businesses. Along with sales, it includes a training area, service department, offices, and showroom area. We do not want to compete for buyers who go to chain stores or buy from mail-order outlets, but we definitely want to be able to sell individual systems to the smart home office buyers who want a reliable, full-service vendor. There is no doubt that we face stiffer competition from box pushers than from other service providers. Make them understand the value of the relationship. Differentiate from box-pushing, price-oriented businesses by offering and delivering service and support—and charging for it accordingly. The startup chart shows the distribution of financing. Unfortunately, we cannot sell the products at a higher price simply because we offer services; the market has shown that it will not support that concept. You might be looking for debt or equity financing, or maybe you need to to develop a blueprint to help you build your business. Executive Summary. INTRODUCTION There are two main purposes for writing a business plan. Sample Poultry Farm Business Plan Tagged Example Agri Business Plan Introductions Post navigation. Your business proposal introduction should briefly cover what you hope to achieve with your business and your vision of how it will work. It’s just a page or two that highlights the points you’ve made elsewhere in your business plan. A business plan is not some document you put together in a hurry. Availability is also very important. If you are planning to start a new manufacturing, fabrication, or production business, the first thing you will need is a business plan. Use a sample as a guide. Use this free manufacturing business plan to start and grow a thriving, profitable manufacturing business. They are both competing against the chains in an attempt to match prices. Easily Editable & Printable. The flower shop will give couples the options to choose the flowers they want so as to get a customized service. Our revenue structure has to match our cost structure, so the salaries we pay to assure good service and support must be balanced by the revenue we charge. Our estimate in this plan for the home offices in our market service area is based on an analysis published four months ago in the local newspaper. The high-end home office business is a business, not a hobby. We could offer the local radio station a regular talk show on technology for small business, as one example. We say that our target market has 10 to 50 employees, and requires five to 20 connect workstations in a local area network, however, the definition is flexible. Sell $2 million of service, support, and training by 2022. (numbers and percentages). Smart business people who aren't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support and they need to use these quality vendors as they use their other professional service suppliers—as trusted allies. According to the sample business plan for a flower shop, Kate’s Blossoms intends to focus on couples planning a wedding to provide over the top flower arrangement for their special day. The first, and most important, is to ... Second, the business plan is a requirement if you are planning to seek loan funds. Often the administrators try to discourage this but are only partially successful. We focus on a small-medium level of small business, and it's hard to locate data to make an exact classification. A professional restaurant business plan is an important step towards launching a business in this challenging industry. Many of our information applications are mission-critical, so we assure our clients that we'll be there when they need us. Our values—training, installation, service, support, knowledge—are more clearly differentiated in this segment. Instantly Download Sample Business Plan Templates, Samples & Examples in adobe PDF, Microsoft Word (DOC), Microsoft Excel (XLS), Google Docs, Apple (MAC) Pages, Google Sheets (Spreadsheets), Apple (MAC) Numbers Formats. Weaknesses: lack of product, service and support knowledge, lack of personal attention. stream The narrative template is the body of the business plan. We need to make sure we have the knowledge-intensive business and service-intensive business we claim to have. Learn how to write a business plan quickly and efficiently with a business plan template. Search for: Reading: Create Your Business Plan. File Format. Ultimately, we are selling information technology. Definition, Usage, Examples in Advertising. Rationale for the Business idea, Scenario Chosen, Aims and objectives of the work and Structure of the work will be defined here. We sell reliability and confidence. We must radically improve our direct mail efforts, reaching our established customers with training, support services, upgrades, and seminars. We are part of the computer reselling business, which includes several kinds of businesses: Small business buyers are accustomed to buying from vendors who visit their offices. We have Store 1 and Store 2 already within the valley, and Store 3 is expected by the end of next year. Business/Industry Overview. This plan will prove useful for persons just coming into this area of real estate business. Marketing/advertising consultancy fees of $1,000 for our company logo and assistance in designing our grand-opening ads and brochures. The important elements of the sales forecast are shown in the Total Sales by Month in Year 1 table. Mythical Solutions to Letter Asking for Assistance Revealed The Tried and True Method for Letter Asking for Assistance at Step-by-step Detail Facts, Fiction and Clipboard Asking for Help … Works for any type of manufacturing company. It will provide ... A sample … Learn how to write a business plan quickly and efficiently with a business plan template. We generally know the characteristics of our target market, but we can't find easy classifications that fit into available demographics. It assists the business owner by organizing information that describes the business and its operation. x��[�r����W�8�0j��>I��!�d�5��`�@6��dS�d�3tЯ��� A business plan is a written document that describes your business. Typically, a good business plan … Get this complete sample business plan as a free text document. The hardware is like the razor, and the support, service, software services, training, and seminars are the razor blades. Nationally, there are approximately 30 million home offices, and the number is growing at 10% per year. Sample Business Plan Sample Business Plan for Acme Management Technology. Defining the high-end home office is even more difficult. Sample text from Photography Business Plan: 1.0 Executive Summary. We make sure that our clients have what they need in order to run their businesses at peak performance levels, with maximum efficiency and reliability. Investors have little patience for badly written documents. The... Business Plan Introduction Template. Jolly's Java and Bakery bakery business plan executive summary. The more detailed numbers in Table 2.2 include other indicators of some concern:As can be seen in the chart, the gross margin percentage has been declining steadily, and nventory turnover is getting steadily worse as well. In the case of event plans, for example, a structure or form somewhat similar to a project plan is made. Build long-term relationships with clients, not single-transaction deals with customers. ThoughtCo uses cookies to provide you with a great user experience. Pages. The building will be purchased with a down payment of $8,000 on a 20-year mortgage. Don't bother with copy and paste. These are named as Introduction, The Business Concept, Feasibility, Strategic Analysis and Business Model and finally the Business Plan (McKeever, 2012). Writing an Effective Business Plan: Page 1 - Introduction So you want – or need – to write a business plan. Our focus group sessions indicated that our target home office buyers think about the price but would buy based on quality service if the offering were properly presented. Google Docs. Don't bother with copy and paste. A Sample Bead Making Business Plan Template AMT focuses on local markets, small business, and home office, with a special focus on the high-end home office and the five-to-20 unit small business office. When asked, the owners will complain that margins are squeezed by the chains and customers buy based on price only. We can assume that we aren't talking about home offices used only part-time by people who work elsewhere during the day and that our target market home office needs powerful technology and sufficient links between computing, telecommunications, and video assets. Our costs are part of the margin squeeze. That's all there is to it--a document that desribes what you plan to do and how you plan to do it. %PDF-1.4 The business name is Jami flower farm; the business will be located along Eldoret - Iten road. Writing a business plan is an important step in starting or expanding any business. Introduction . Its aim is to sell flowers to customers in town. According to the sample business plan for a flower shop, Kate’s Blossoms intends to focus on couples planning a wedding to provide over the top flower arrangement for their special day. We expect sales to increase from $5.3 million last year to more than $7 million next year and to more than $10 million in the last year of this plan. Poultry Farming Business Plan: Introduction (With Examples) Posted on March 12, 2019 (December 22, 2019) by Temi Cole. This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan. How to order writing business plan pizzeria. It contains more than 150 questions divided into several sections. A good business plan is the first step in recession-proofing your business. AMT has been caught in the vise grip of margin squeezes that have affected computer resellers worldwide. As such, it becomes a guide for creating strategic plans to develop a business or to better manage an existing business. … Retail merchandising/designing consultancy fees of $3,500 for store layout and fixture purchasing. 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